Sponsorships in MMA – Expose Yourself

In the world of mixed martial arts, most fighters have a general idea of what a business is looking for when they sponsor a fighter, or at least they think they do. Most athletes realize that a business is interested in getting their name out there but not exactly sure what they can do to increase their marketability. Though it seems simple, if you really understand what a business tries to do in marketing, you will have a competitive advantage when marketing yourself as a professional athlete.

Most fighters think that the recipe for success as a fighter is to simply be the best. This is anything but true. The best fighters in the world are probably people you and I have never heard of because they have done a poor job of exposing themselves. I bet there’s a Tibetan Monk out there who’d beat the crap out of who we consider the best of the best. So in turn, others who are far from the best are some of the most commonly known fighters in the business. Any purist mma fan knows exactly where I’m going with this logic. The example that embodies this is Kevin “Kimbo Slice” Ferguson. Kimbo became an internet phenom by pounding out nobody’s in strange backyards on the streets on Miami, FL then posting videos of himself doing this on Youtube. Everyone knows now that he is not the touted leader of the heavyweight MMA world, he’s more like the best marketed and newly exposed, most overrated MMA heavyweight fighter in the world. What no one can deny though is that he made a lot of money by marketing himself and finding his niche in MMA.

So, what can a fighter to increase marketability?

1) Expose yourself. If you have video of yourself fighting, get in online. How else is anyone going to effectively match-make you in a fight? The media is your friend. Like they say in business, all press is good press. People want to see the villain get smashed just as much as they do the heroes prevail. If you don’t have video, get some made. Even if it’s you training in your garage with your buddies. Make yourself known through video and tell everyone you come in contact about the videos.
2) Have a website made. I tell this to fighters all the time. Link your videos to your site. You have to think of yourself as a small business if you want to be successful. If I told you about my company and didn’t have a site, you may not put as much merit in my operation, and rightfully so.
3) Find your niche and brand yourself. If you’re a big boy, be Big Jon. If you have quick hands, everyone should know you as the Fast Fingers Freddy. You get the drift. You don’t have to be a gimmick but it’s not a terrible idea to have something that sets you apart from other fighters. Look at Kimbo and guys like Phil Baroni. Enough said.
4) Look to the people who you spend your money with; these are your targets for sponsorship dollars. If you go to Phil’s subs everyday, you are in essence sponsoring Phil. Phil needs to give a little love back, but it can’t be viewed as a handout.
5) Add Value. You have to do everything you can to make your sponsors happy. Put them on your site. Put them on your shirts, shorts, and even business cards. Do promotions with them involved. At the end of the day, everyone wants to make money. Make sure your relationship makes business sense for everyone involved.
6) Don’t be afraid to ask. You give people money all the time. Be a salesman. Sell yourself. Believe in you as your product. If you don’t, no one else will.
7) Ask for product instead of money if that will make sense for you too. Companies may be more willing to trade out product over cash for obvious reasons. Take it.

So there are a lot of ways to generate exposure. It is also helpful to know how a corporation thinks about their marketing and what they are looking for when the spend money. A sub shop owner may take the following perspective. If 500 people are going to be at your next fight, they need to know that statistic. People love numbers. Businesses want to see a return on their investment. If its Phil’s subs, Phil may think about how many subs he has to sell to get his money back from a sponsorship. That’s where you back into the number of how much you charge him for a sponsorship. So if you want a $200 sponsorship, take that $200 divided at $7 per sub, which means Phil has to sell 28.5 subs to make his money back on you. If there are 500 people at your fight, he may think that he can sell 10 subs from your exposure so an investment that makes sense is closer to $70- $100. You get the idea. That’s why car lots are great. They have big profit margins on a single transaction. Now if those numbers don’t seem to make sense to your potential sponsor, let them know that general marketing without a direct correlation to sales is good for product branding. Let your sponsor know that getting their name out there to the masses takes time, a lot of energy, and that you are a bargain. The sport is very popular and you will make people remember their logo.

These strategies should help you as a fighter in the always challenging adventure of making money. Good luck out there and be sure to stand out. You’ve worked too hard now to not let everyone know how good you are and how entertaining you have the ability to be as a fighter.

Commercial Floor Mats – Industrial Strength Grungy Floors Fighters That Will Save You Money Too

If you have an industrial facility, or even “just” a car repair shop or a garage, you know the problem: grungy floors. Read on to find out just how easy it can be to prevent with a few simple commercial floor mats.

Floor mats are not just for hallways and walkways. You can put them anywhere there’s a floor that you’d like to keep clean. And you will find a lot of different ones to choose from.

There’s one thing that industrial mats of any kind have in common over the ones you can buy at a non specialty store: They’re far more sturdy and have a much larger capacity for absorbing oil, chemicals, coolants and yes, even water, without looking dirty.

Imagine what a time saver that can be, and how much money you’ll save too by not having to scrub those floors all day. And if your floor mats get their fill, you can just clean them and put them back for another round of tough work.

So where do you get those super absorbent commercial floor mats? You can find them at any specialty retailer that sells absorbents or industrial safety products. Look for a quality vendor and you can be sure you’ll be happy with your purchase.

What kinds of commercial floor mats are available and what should you look for?

A really good one is the Rag Rug Industrial Absorbent Floor Mat. It stands up to a whole lot of abuse and lasts far longer than “normal” mats. And the fact that you can use it for a much longer period of time means you’re saving quite a bit of money.

You can get it in rolls, where you can choose from two different width, or, if you prefer, you can get it in the form of pads. It’s made from acrylic fibers and poilypropylene, which accounts for its toughness and longevity.

You could also opt for the Camouflage Mat. It is specially designed to grip the floor so it will make for safer walking. And because of its camouflage design, it will hide drips and splotches, which means that you’ll be able to use it even longer before you have to clean or replace it.

Finally, you could get the Abzorb Mat, which is extremely tough, has impenetrable backing, and has anti-skid features. If you need really tough commercial floor mats that can absorb a lot of liquid, the Abzorb Mat may well fit the bill.

Oolong Tea Is A Proven Fat Fighter

As the detrimental health impacts of obesity become even clearer, more people are searching for ways to gain an edge in the battle of the bulge. With obesity in America an ever-present concern, the fad, gadget and specialty food market is booming. Dropping pounds for the sake of appearances and for the sake of health is a very big trend indeed. Although some items simply do not work, one very basic drink stands out as a powerful weapon to add to an arsenal for fat fighting.

That drink? It’s nothing more than pure, simple and refreshing oolong tea. This beverage has been shown in scientific studies to help increase metabolic rates and fat oxidation. While it alone might not help a person win the battle against fat, it can serve as a smart addition to an overall program to lose weight.

How Prevalent Is Obesity?

Obesity in the United States has long been a matter of concern for health officials. The Center for Disease Control and Prevention states that obesity has risen dramatically over the last 20 years. Some even call it an epidemic. Obesity cuts across races, religions, sexes and doesn’t even discriminate based on age. In short, it’s a problem that faces many Americans.

The obesity rates in the United States are alarming to health professionals. According to the CDC, in the year 2006 only four states had an obesity rate of less than 20 percent. A total of 22 states had obesity rates of equal to or greater than 25 percent. In West Virginia and Mississippi, the obesity rates topped 30 percent.

Why Is Obesity A Problem?

While it used to be en vogue to be pleasantly plump, the health impacts of obesity make it clear that weight loss is a very smart idea for people who tip the scales a little too much. When extra pounds are packed on, the human body simply cannot keep up. The results can range from minor illnesses to life-threatening diseases.

People who are obese have a greater incidence of heart disease, high blood pressure, diabetes and a host of other medical conditions. When people endeavor to lose weight and succeed, they reduce their chances of contracting major diseases. They can also help themselves bring such things as blood pressure, diabetes and even cholesterol under control.

How Can Oolong Tea Help?

Oolong tea can be a powerful addition to an overall weight loss routine. This very affordable and readily available beverage has shown great promise in helping drinkers metabolize foods faster and oxidize fat more efficiently.

The Beltsville Human Nutrition Research Center in Maryland conducted a study on oolong tea and its impacts on the body. The results are quite good for oolong tea lovers.

The study focused in on 12 different men who were broken up into four different groups. One group drank water, another full-strength tea, the third half-strength tea and the fourth water with a caffeine additive that equaled the full-strength tea amount. The participants were asked to refrain from consuming anything with caffeine or flavonoids for four days before the study began.

The end results of the multi-day study were quite pleasing for tea lovers. Those who were given oolong tea at full strength during the study enjoyed a metabolic rate increase of about 2.9 percent. Fat oxidation also increased by about 12 percent for those who drank full-strength oolong.

The Beltsville study is just one of many that point to the weight loss impacts teas can have on the body. Other studies that support this idea come out of the UK, Japan and elsewhere. How much or how little tea – oolong or otherwise – can help with weight loss does depend on other actions being taken. Tea can assist in the process, but it can’t do it alone.

What Is Oolong Tea?

Taking advantage of the many benefits of oolong tea is easier than many realize. This product is widely available in stores and from specialty shops online. Oolong tea itself is nothing more than a variety of tea that falls somewhere between green and black tea in regard to the processing it undergoes. Just like its black and green counterparts, oolong tea comes from the Camellia sinensis plant.

What Else Can Help?

While oolong tea can boost a body’s ability to metabolize calories and oxidize fat, it cannot fight obesity and win on its own. To be victorious in the battle, it’s also wise to include a few more things in daily routine. These include:

Healthy foods – Eating a healthy, well balanced diet that isn’t high in fat or calories can help immensely in the fight against fat. Not only will this help many people drop pounds, smart eating can also improve overall health.

Exercise – Getting out an actually exercising is no where near as fun as drinking oolong tea, but it is an important consideration when weight loss is on tap. A smart exercise routine includes a mix of aerobic activity and also weight training. Mixing the two can help increase the body’s own fat-building potential.

In the battle against the bulge, some weapons are simply tastier than others. Oolong tea happens to be one item to put in an arsenal that can taste great and require very little effort to use. While oolong tea isn’t likely to end an obesity problem all on its own, it can provide a good booster for a smart, holistic program to control pounds.